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Most know the huge potential for traffic that social networks offer and that they also have other benefits such as building back links, brand or name recognition and increasing your blog or websites’ popularity. While many know of the potential of social networking, many also utilize them the wrong way.
A common strategy among social network spammers marketers is to join a network, build a minimal profile (or a fake profile), acquire as many “friends” as possible and then proceed to Twitter, poke, spam the bulletins and walls, and give gifts until they have alienated nearly all of the members and branded themselves as a nuisance, or gotten banned from the network. It’s just social media spam and it’s rampant. Using social networks to intentionally manipulate and misrepresent might yield some short-term gain, but will do long-term damage to your brand. Any gains soon disappear as members or the network administrators catch on to your game.
It’s rare that I get a message from Netscape, StumbleUpon, MyBlogLog, Entrecard and other networks that isn’t a pitch for something without so much as an introduction. This isn’t a very effective way to use social networking sites for the long term benefit of your company or brand. While there are no well defined social networking rules, using common sense will go a long way in using social media to your benefit. Read the rest of this entry »
